Sunday, February 16, 2014

Growing a Small Business through Crowdfunding

What is Crowdfunding?

Crowd funding is an excellent idea.  It allows people to build business capital by getting small donations from many people.  It has been around in various forms forever.  An instance of this is research used to mainly be funded by a rich patron.  This is the same idea yet easier for the average person to take advantage of it.  There are a limited number of rich patrons, but an almost unlimited number of people who have an extra dollar or 10 to invest in something or someone they believe in.

How do I get started?

Quite easily.  There are many websites out there for this.  There are 2 projects I have started one is at rockethub, the other is at fundanything.  It is as simple as starting a free account, and following the directions, then publicize it to your network.  Some people have raised quite a bit, one company even raised in excess of 10 million dollars.

Does it cost anything?

Yes and No.  It does not cost anything to start a project.  The website generally takes a percentage of the amount raised, and generally you would offer a reward in the form of a product or service in exchange for someone donating a particular amount.  So it does cost a percentage of the money raised, and time, and costs for producing the reward offered.  Altogether though there is no risk, no upfront cost.  Tell your story in a compelling way and raise capital for anything you need.

For more information and an example of crowdfunding click the following links:
Rockethub
Fundanything


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